Our Story

Is your camera roll full of pet photos and videos? Do you celebrate your pet’s birthday complete with cake and singing? Did your kids eat cereal for dinner last night but your pets ate like royalty? You have found your tribe—your people—you’re in the right place!

We are a company filled with pet lovers just like you! We know that pets are more than just pets—they are beloved members of our pack. Even on our worst days, our pets love us and we love them back—unconditionally.

An expression of that unconditional love is choosing the absolute best food and treats for your pet. Wholesome, nutritious food is the building block for a thriving, healthy pet.  

Our promise to you is clear. We will only provide the best quality foods—free from corn, wheat, soy & by-products, and fillers. We stock nothing but the best so that your beloved pets live long, strong, healthy, and abundant lives.  

We love the Grand Island community and want to serve you and your pets in every way. From food to treats to collars and leashes—we have all of your needs!

*We also promise to look at ALL of your pet photos and videos when you visit the store, join you in a round of “happy birthday” on your pet’s special day AND your pet can count on all of the best hugs, pets and kisses!